Projects
Dovida
I worked with Dovida to create SEO content for their new website following a rebrand. This was an especially interesting project for me because the content needed the perfect balance of SEO and their new tone of voice.
I worked with many internal and external stakeholders to make sure this balance was perfectly struck and worked with Dovida on many rounds of copy to perfectly capture their values without sacrificing organic traffic.
GlobalPassport
At GlobalPassport, I am single-handedly responsible for an SEO strategy that has taken them from ~100 clicks per month to 80,000+ clicks per month, and counting.
I did this with careful keyword research, detailed competitor analysis and on-page optimisation. Note: I don’t write the content itself, as GlobalPassport chooses to create all of their website content with AI.
Bayswater Education
Shortly after starting my work at Bayswater they underwent a full rebrand, which included three large domain migrations. I project managed these migrations and oversaw their ongoing SEO strategy.
I was a full-time employee at Bayswater for two years, and developed a large part of their marketing offer as a whole as their digital marketing specialist.
Food Travel Explore
Food travel explore is my own website, designed and SEO optimised with readers in mind. My own (unpolished) travel writing features here alongside other talented food and travel writers.
I use my blog to test new SEO strategies and as a personal creative outlet; increasing views isn’t at the forefront of this project as much as self expression!
Travel Writing
Amateur Traveler
Dave’s Travel Corner
