SEO Projects
GlobalPassport
I provide ongoing SEO support to GlobalPassport, and am single-handedly responsible for an SEO strategy that has taken them from ~100 clicks per month to 80,000+ clicks per month, and counting.
I did this with careful keyword research, detailed competitor analysis and on-page optimisation.
Note: I don’t write the content itself, as GlobalPassport chooses to create all of their website content with AI.
globalpassport.ai
Dovida
I worked with Dovida to create SEO content for their new website following a rebrand. This was an especially interesting project for me because the content needed the perfect balance of SEO and their new tone of voice.
I worked with both internal and external stakeholders to make sure this balance was perfectly struck and worked with Dovida on many rounds of copy to perfectly capture their values without sacrificing organic traffic.
dovida.com.au
Bayswater Education
I took Bayswater’s SEO strategy through a large rebrand, which included three large domain migrations. I project managed these migrations and oversaw their ongoing SEO strategy.
I was a full-time employee at Bayswater for two years, and developed a large part of their marketing offer as a whole as their digital marketing specialist.
www.bayswater.ac
Food Travel Explore
Food Travel Explore is my own food and travel website and magazine, designed and SEO optimised with readers in mind. My own (unpolished) travel writing features here alongside other talented food and travel writers.
Food Travel Explore is in equal parts a part-time job, a place to test new SEO strategies, and a personal creative outlet!
foodtravelexplore.com
Travel Writing
Amateur Traveler
Dave’s Travel Corner
