Thought Leadership Working directly with the startup’s founders, I create long-form blog content, reports and white papers. Their aim is to create a new investment category, with their target markets as other founders, startups, VCs and HNWI.
I have included below some of the pieces I have written myself, without AI. If you explore the website further you will find a lot of AI content, on the client’s request, but I’d like to reiterate that this is not my preferred method of producing such important content.
SEO Content Strategy
This part of the project with GlobalPassport has consisted of keyword research and strategy for three separate websites. The client chose to create the content itself using AI. Using data from their Google Analytics and Google Search Console accounts, I created a large-scale SEO strategy for the company including pillar pages, content clusters and articles specifically designed to solve pain points for customers.
The client chose to create most of their SEO content using AI.
