Freelance Writer & Content Strategist


Data-driven, results-oriented solutions from initial creative mapping to content creation and optimisation.

Decorative sunset image for Isabella's website - SEO Content Strategist

About Me​

Hi, I’m Isabella 👋🏼 I’ve been creating SEO content for over eight years, and writing creatively for many more. I am a native British English speaker based in Portugal (I know, lucky me, right?).

I’ve been working freelance for the past three years, creating content, performing SEO audits and developing SEO strategies. SEO is an ever-changing industry, and as a specialist, you never stop learning. As A Bit Of A Nerd (self-proclaimed), that’s my favourite thing about my job.

More recently I’ve become involved in technology and AI startups, working on thought leadership and brand development directly with founders and CEOs.

📈 Tools I Use

 • WordPress
 • Keysearch
 • SEMRush
 • Ahrefs
 • Screaming Frog

🖊 All My Content Is

 • Relevant
 • Readable (and scannable)
 • Search engine friendly
 • Social media friendly
 • Well structured

🗂 Organisation Tools

 • Google Docs
 • Google Sheets/Excel
 • Slack
 • Notion
 • Asana

📈 Tools I Use

 • WordPress
 • Keysearch
 • SEMRush
 • Ahrefs
 • Screaming Frog

🖊 All My Content Is

 • Relevant
 • Readable (and scannable)
 • Search engine friendly
 • Social media friendly
 • Well structured

🗂 Organisation Tools

 • Google Docs
 • Google Sheets/Excel
 • Slack
 • Notion
 • Asana

Projects

Bayswater Education

Discover our fresh approach to a life-changing educational adventure.

I worked with Bayswater for over a year and a half, developing a huge part of their marketing offer.

This included social media captions, punchy landing page content and a full SEO strategy, shaped by a company acquisition and domain transfer.

Decorative image for Bayswater SEO Strategy and Content Creation
Decorative Image for Food Travel Explore SEO Strategy and Writing

Food Travel Explore

Discover the world’s best travel destinations, food and outdoor adventures

Food travel explore is my own website, designed and SEO optimised with readers in mind. My own (unpolished) work features here alongside many other talented food and travel writers.

Decorative Image for Food Travel Explore SEO Strategy and Writing

GlobalPassport

We make moving abroad delightfully easy

This project consisted of keyword research and strategy; the client chose to create the content itself using AI.

Working directly with the startup’s founder, I have also worked on several long-form thought leadership pieces for their seed round.

Decorative image for GlobalPassport SEO Strategy and Planning Project

My Services​

Keyword Research

Drive Traffic by unlocking your audience’s search intent

Using data you’ve already collected, I’ll analyse the topics that are already converting to leads for your business and map new keywords that resonate with your audience.

Strategy & Planning

Find long-term success with long-term planning

I’ll identify key gaps in your content strategy, organise your calendar and ensure messaging is consistent across channels based on keyword research and custom competitor analysis.

Content Creation

Finish the job with engaging, optimised, sharable content

I’ll create engaging, SEO-optimised content that improves both search engine visibility and time on page, each piece crafted with your brand and goals in mind.

Contact Me

Have a project in mind? Get in touch.

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