SEO Content Strategist
Data-driven, results-oriented solutions from initial creative mapping to content creation and optimisation.
About Me
Hi, I’m Isabella 👋🏼 I’ve been creating SEO content for over eight years, and writing creatively for many more. I am a native British English speaker based in Portugal (I know, lucky me, right?). For the last three years I have been creating content, performing SEO audits and developing SEO strategies as a freelancer.
SEO is an ever-changing industry, and as a specialist, you never stop learning. As A Bit Of A Nerd (self-proclaimed), that’s my favourite thing about my job.
📈 SEO Tools I Use
• WordPress
• Keysearch
• SEMRush
• Ahrefs
• Screaming Frog
🖊 All My Content Is
• Relevant
• Readable (and scannable)
• Search engine friendly
• Social media friendly
• Well structured
🗂 Organisation Tools
• Google Docs
• Google Sheets/Excel
• Slack
• Notion
• Asana
📈 SEO Tools I Use
• WordPress
• Keysearch
• SEMRush
• Ahrefs
• Screaming Frog
🖊 All My Content Is
• Relevant
• Readable (and scannable)
• Search engine friendly
• Social media friendly
• Well structured
🗂 Organisation Tools
• Google Docs
• Google Sheets/Excel
• Slack
• Notion
• Asana
Projects
Bayswater Education
Discover our fresh approach to a life-changing educational adventure.
I worked with Bayswater for over a year and a half, developing a huge part of their marketing offer.
This included social media captions, punchy landing page content and a full SEO strategy, shaped by a company acquisition and domain transfer.
Food Travel Explore
Discover the world’s best travel destinations, food and outdoor adventures
Food travel explore is my own website, designed and SEO optimised with readers in mind. My own (unpolished) work features here alongside many other talented food and travel writers.
GlobalPassport
We make moving abroad delightfully easy
This project consisted of keyword research and strategy; the client chose to create the content itself using AI.
Working directly with the startup’s founder, I have also worked on several long-form thought leadership pieces for their seed round.
My Services
Keyword Research
Drive Traffic by unlocking your audience’s search intent
Using data you’ve already collected, I’ll analyse the topics that are already converting to leads for your business and map new keywords that resonate with your audience.
Strategy & Planning
Find long-term success with long-term planning
I’ll identify key gaps in your content strategy, organise your calendar and ensure messaging is consistent across channels based on keyword research and custom competitor analysis.
Content Creation
Finish the job with engaging, optimised, sharable content
I’ll create engaging, SEO-optimised content that improves both search engine visibility and time on page, each piece crafted with your brand and goals in mind.
Contact Me
Have a project in mind? Get in touch.